Why Your Internet Business Needs Pay Per Click Advertising

 

There are many more Internet business failures than there are successes. When you look at the reasons why it almost always comes back to traffic. The Internet businesses to succeed have consistent traffic coming to their site every day. The failures never have mastered getting traffic to their website.
In this article we will look at why paying for website traffic is great for your Internet business. We are not talking about all of those ads you see for 10,000 hits for $20 either. What we are talking about is getting targeted visitors that want to be on your website there using pay per click search engine advertising.
There are various forms of pay per click advertising that you can use, but the two that stand out come from the largest search engines, Yahoo and Google. The obvious advantage of buying traffic from Google or Yahoo is you control the amount of traffic that you get. With other forms of advertising, you are never sure the amount of traffic that you are going to get on a daily basis.
With pay per click advertising it only cost you money when someone clicks on your ad. You control the amount you want to bid for each click so you get to control your budget. The downside to this is that depending on the niche that your website is in the cost per click can be prohibitive for many website owners.
The only way around this is to develop a large list of hundreds or even thousands of keywords to bid on. By bidding on lesser search words you can lower your cost per bid down to as low as five cents a click. The way to maximize this is to use as many lesser searched keywords to get as much traffic as possible.
Once you have established your keyword list and set your budget and bid amount, it is important that you monitor the amount of traffic that it takes to generate a sale. By testing both Yahoo and Google, or any other pay per click search engine that you decide to use, you are able to zero in on the words that drive the most traffic to your site.
In summary buying traffic to pay per click search engines is a good way to build your Internet business. When you have put together a solid campaign the only way to make money on the Internet is to have consistent traffic in and confer some of that into sales. Pay per click advertising helps you do just that.

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Is Pay Per Click Worth It?

 

Every time people talk about this traffic thing I bring up PPC and they say it is a gamble. Here's the deal: Did you know that with PPC I was able to build a list of fifteen thousand subscribers within my first year online for free?
I've been in front of my computer for hours today, but none of it was spent doing work. I've probably spent 30 minutes today on advertising, yet I got over 2000 visitors to my website. You wanna know why? Well the reason is that over the past few years I've spent about an hour or so a day building automatic advertising campaigns. What are automatic advertising campaigns? Well, there advertising campaigns that once you set them up, they run over a period of time or forever until you want them to stop. Let me give you an example:
I was watching TV(I almost never watch TV) one night and I saw a infomercial for a stock program that shows people how to make money selling stocks. Since I sell a product that shows people how to make money online. I though it wouldn't hurt to put up a PPC ad to use some of their advertising to send some traffic my way. So I decided to get out of "lazy mode" for a minute and create a PPC ad for using this particular product as a keyword. The next morning someone went to my site and purchased a $197 physical course because I spent 5 minutes creating an ad and 10 minutes writing a quick article. I have since made probable another $500 or so just from that Ad, and I have 1200 Ads out there just like that one. I have since had to take down that particular ad do to copyright reason but I have 1200 more ads out there.
So my whole point is that articles are great, I get them written for me, but you also should be leveraging your time because time is more valuable than anything. If I don't spend any time promoting my websites for the next 6 months I'll still get over 1300 visitors a day and 100 subscribers everyday. So I think once you start to see success with time intensive forms of advertising like article marketing, it's in your best interest to spend an hour a day to learn how to get as much traffic to your website as possible. Almost any niche can get a thousand visitors a day through internet advertising and not just through article marketing. And you don't have to have guts either, you just have to have the proper marketing funnel.
Here's to your success and God Bless.

Folusho Orokunle owns a leading Chicago Internet Marketing Company. Visit Internet Marketing TV and Folusho.com to know about his ideas for making money online.

PPC Search Engine Marketing: The New Age Marketing Technique

 

Search engine marketing is fast becoming one of the easiest methods of marketing your products and services via the internet. Although as a medium the Internet is an indispensable tool yet the whole marketing shebang is quite difficult because your audience is a nameless and faceless entity that you really don't know anything about. All you know is that a certain type of website appeals to a certain type of user but that's about it.
When you go about physically marketing your products in the real world there are a number of marketing techniques that you can use but in the case of Internet marketing the options are limited.
The best and the most versatile tool available to businesses on the net is the Pay per click search engine marketing technique. This technique has its roots in the Pay per click concept.
What is this pay per click concept? Let's take a look at it before we proceed any further. Pay per click basically means that you have a banner or an Icon that is displayed on the website of a related service provider or on a search engine results page. When the banner is displayed on a Search engine results page it is referred to as Pay per click search engine marketing.
Whenever someone clicks on that banner or Icon the advertiser has to pay the person carrying that banner. The payment is calculated on the basis of the number of clicks that the banner receives.
One issue that all new Pay per click search engine marketing users are unable to digest is the issue of fraudulent clicks that can jack up their bills. When you go in for a pay per click search engine marketing option you should gather as much information about that pay per click search engine marketing option as possible before you actually hand over any money. This will save you the frustration and embarrassment later. One thing that you need to remember is that the search engine marketer should have a fraudulent click grievance redressal system in place.
If you are thinking about Pay per click search engine marketing then the first thing that you need to do is decide when and where you are going to advertise. By "when" we mean in which season. By "where" we mean on which search engine marketing tool.
The most popular and versatile pay-per-click search engine on the internet with wide reach is Yahoo! Search Marketing ( this was previously known as Overture), which provides paid results to many of the major search sites such as MSN, AOL, Yahoo! and Lycos.
Another very popular program is the Google's Adwords program. This program will give you access to the search engine result pages of Google.
The two search engine marketing programs are the best in the field and will give you the best possible results. Another search engine marketing tool that is very popular in Europe is Espotting.
The major drawback with using these search engine marketing programs is that if you want to go in for some of the more popular search queries, these search engine marketing programs will prove to be quite expensive.
In case you have budget constraints the smaller PPC services may be able to help you out. This is a fact that most of them do not reach any of the major portals, but they do deliver results to a wide range of metasearch engines, and you will get desirable results for a very reasonable price indeed.
You would do well to remember that although organic Search Engine Optimization may generate traffic, it is not "instantaneous."
By making use of search engine marketing programs such as pay per click, you can receive the desired results and clicks a few days instead of months.
If you want to get instantaneous results it would be highly beneficial for you to have a pay per click search engine marketing program for your targeted keywords even if it is on a smaller Pay per click service.

Manish is a senior PPC Search Engine Consultant with "Thagodz" a Columbia based PPC Search Engine marketing company specializing inPPC Search Engine Advertising.

Succeeding In Internet Marketing With A PPC Strategy

 

A unique instrument, Pay Per Click (PPC) marketing is most commonly used by e-commerce sites to draw pre-qualified traffic to your internet business. In case you are not familiar with the words PPC then type a common term, like "cars" in Google. You will come up with an index of approximately 10 natural or free searches besides which you will also notice PPC ads that are displayed at the sides and top of the majority of search results in Google.
These commercials look very much like the index of free search result but they all are commercials deliberately placed by businesses to attract targeted traffic to their websites. At my website of natural skin care, you might come across my ad under the words like "natural soap". I pay only when somebody clicks on that commercial. This enables me to fix the highest amount I am ready to shell out for a commercial click. A few key words, that is, the terms used in search engines, are not expensive and may cost little per word. However, the majority of keywords have a competitive edge and the keywords that have a high demand, like refinance, may come at quite a few dollars for each click.
PPC advertising appears to be the Holy Grail to most newcomers just beginning their first site of e-commerce. However, it should be handled both with some caution and careful planning. Choosing a keyword that has poor performance can cost you heavily.
The following are some important ways to a successful pay per click marketing campaign:
* Install a tracking code in your website - every PPC ad host like Google, MSN Yahoo!, provides code snippets that you can keep in your checkout process on your site, letting you to track the keywords that really pull sales to your e-commerce. This method alone is enough for using PPC - what your publicity medium can help you in tracking?
* Calculate a cost per sale that your budget can bear. Usually, your cost per sale should be linked to the profit you can get from making a sale. Basically, cost per sale is your total PPC spend divided by the number of sales you make. If you spend $100 and make 10 sales that your Cost Per Sale comes to $10. I have given an overview of my cost per sale for October 2007 at the end of this article. For everyone this may have different meaning, but my average sale runs about $40 and my average cost per sale approximately $15. Probably I break even on the first sale - my plan is to develop repeat clients and make substantial profit on the second and the following sales.
* Keep a close look at what you are spending. When you first begin with a PPC campaign you may spend more than what you can afford. You need to do this for sometime letting the law of averages to catch up and conclude what keywords do the trick for you. I would suggest letting your campaign run on a real set of keywords for almost thirty days before an appraisal of your campaign. All this while you will be looking after developing a set of keywords that work for you.
I sincerely hope that you and your business find this information useful.

For more information on PPC Advertising and other internet marketing strategies visit TheInternetBusinessAuthority.com

PPC - Strengths, Limitations and when to use it

 

Defining PPC:
Pay per click (PPC) advertising allows your business to advertise your services on the Internet search engines or on websites related to your business. For pay per click campaigns the only time you pay is when an online customer clicks on your ad and visits your web site while searching for some products or services.
Strengths and Limitations of PPC:
Strengths:
Simple and Speed:
It's easy to set up a PPC campaign and drive traffic to your web site in a quick time, as all you need is the ability to bid on the targeted keywords.
Multiple Ads:
There is no limit to the number of keywords in the ad group and doesn't require additional money to add additional keywords to the bidding keywords list. It makes easy to target more number of keywords and makes you benefit out of placing multiple ads.
Requires no changes:
It requires no changes to the content of the website to obtain top position than just a higher bid amount. It will work for any site, regardless of age and quality of the content. High conversion rate can be achieved by working on landing page optimization.
Targeted advertising:
We can target specific geographic location by making our ads to display in those targeted areas where our prospective customers are located. It is also easy to measure the effectiveness by calculating click through rate and conversion rates.
Limitations:
Click fraud:
We cannot guarantee that all clicks on your ad were made by the targeted visitors, as there may be the clicks by the competitors to increase your advertising costs. Click fraud also happens when an online user clicks on an ad without the intention of visiting the website to look for products or services you are offering.
Bidding War:
You will be on top of the sponsored listings as long as your bid is higher than competitors and therefore it will not guarantee that your competitor will not bid higher than you. So once your competitor likely to pay higher amount than you then its easy for you to loose your rank.
Each click makes you pay:
You have to pay for each click on your ad regardless of conversion rate. So therefore it is necessary to constantly refine your keyword list and allocating your budget accordingly.
Short-term benefits:
The results achieved by PPC will benefit you for a short time only, as they do not require improvements to the websites, and therefore do not enhance your site for long-term visibility.
When to use PPC:
PPC is most suitable for
· For new websites or for short-term promotions.
· For creating brand awareness in the market.
· High competitive keywords, for which high ranking through SEO is difficult.
· To test keywords, for optimizing the website.

Marvist is an Professionally managed Internet advertising agency providing Affordable SEO, ppc management and web analytic services to help companies to increase online sales and improve their profitability. Marvist was founded in 2005 and has been rapidly growing since then and has clients now in 11 countries including USA, Canada, UK, Spain, Japan, Australia and New Zealand.

Just Pay with a Click - PPC Advertising

 

Pay Per Click or PPC is an advertising technique that has gained tremendous populareity on the Internet. Websites and advertising networks on the web are sponsored links that typically appear as text ads and are usually place near the search results. Advertisers will pay a pre-set amount for each visitor that clicks on the ad, at which time the visitor is then taken to the advertiser's website.
It all about trying to get to the top positions in search enginelisting. Advertisers will buy or bid (keyword auctioning) on keywords and keyword phrasings. The highest bid earns the higher placement on search results and the more viewers (and possible clicks). The advertiser pay the bidding price for each click to their website.
Other terms for PPC advertising:
- Pay per placement
- Pay per performance
- Pay per ranking
- Pay per position
- Cost per click (CPC)
The standard procedures for PPC advertising:
1. Set up an account. Deposit any needed funds.
2. Establish a list of keywords.
3. Find a PPC search engine and set up an account with them.
4. Complete the bidding process.
5. Write some ad copy.
6. Set up a 'landing page' for the ad.
7. Place advertisements in the search engine.
PPC advertising offer many benefits:
- The ad is uploaded immediately. In most cases within approximately an hour.
- PPC is a great way to attract pre-qualified targeted traffic. Visitors actually want to see your products and learn more about your services.
- Your marketing demographic is widen with the additional highly targeted traffic.
- Your can track your investment. With PPC advertising you can track visits to your website, know what is they are doing when they are there and, how long they stay. These are valuable statistics that can be used in determining ROI.
When you are planning your PPC advertising campaign consider the following:
1. Know Your Product. A thorough knowledge of the goods being offered is essential.
2. Establish a Budget and Don't Overspend. Try to avoid a bidding war, where you will soon loose track of budget constraints and allow emotions to take over.
3. Know How to Bid Right - a bid that is too high will only serve in depleting your budget and a bid too low can cause you to lose the spot.
4. Monitor Your Profit Margin. Measure your profit margin against your spending or expenses. You have to know when to stop the PPC program.
5. Research the Right Keywords. When researching keywords, look at existing search terms or with the use online keyword suggestion tools, to find terms that most often used for searches and are related to your type of business. Definitely don't use any terms that are general in nature.
6. Write Effective Ads. A good PPC ad persuades the searcher to click. There are several approaches to this:
- Offer Discounts
- Use Testimonials
- Get a Celebrity/Well-Known Endorser
- Offer Money-Back Guarantees
- Give Free Trials or Samples
- Use Reverse Psychology
- List Major Benefits
- Or Just Say "Click Here"
7. Always be Professional. Make sure your web content is regularly updated and spell checked. Avoid broken links or images. Simplicity is the key and always include contact information.
Good planning can reap success in or PPC advertising.
For even more info on this, please visit my website www.ebookscomputer.com.
Good Luck!
Jeff Spires

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Top Tips For Improving Your Pay Per Click Campaign

 

Pay per click (PPC) is by far one of the easiest and quickest methods of driving targeted, consistent traffic to your website. While this may seem like a daunting method of advertising for some, it's actually quite easy and can end up becoming that one marketing method that you can't live without.
But as I said, it can be a little daunting to begin with, so here are some top tips that will help you create and monitor your Pay Per Click advertisements.
Different Search Engines
There are many search engines that offer Pay Per Click advertising. The two most commonly used are Google and Yahoo. It is generally recommended that when you start your PPC campaign, have a low budget and spread it over a few different search engines to see where your target audience is.
Pay Per Click users who use Google tend to have better success advertising technically orientated products or services such as computer hardware or website design. On the other hand Yahoo has been reported to bring great results for products that general consumers search for such as toys, video games and music.
Choosing the right Keywords
Choosing the right keywords is the pretty much the most vital stage of your PPC campaign. You will need to select the keywords specific to the service or product you are offering, while being careful not to target an overly competitive phrase. If your phrase is extremely competitive, you are likely to spend a lot of money.
To begin with, ask yourself what phrase would you search for if you were looking for the product or service you are promoting.
Begin by searching for your product or service with a variety of variations of your phrase. For example if you sell mobile phones, variations could include "Buy mobile phones", "Buy new mobile phones" or "buy latest mobile phones".
By searching for variations of key phrases, you can also see what your competitors are also targeting. Make a note of the phrases that you see.
Be aware that there is usually a fine line between keywords that are either too specific or too general. You don't want to waste your money on untargeted traffic.
Attracting People to Your Ad
Title:
Once you have selected your keywords, they need to be enticed into clicking your adverts. One of the simplest, yet most effective way is to including your keywords in the title of your advert. This has been known to increase click-through rates on adverts by over 50%
You should also be aware that you can often create a more appealing advert by including other keywords into your advert. You could do this if you are targeting a very specific part of your product, it will ultimately mean that your clicks will decrease but should improve the quality of the visits.
Description
When you have written your title, you need to create a description for your advert. It needs to be direct and to the point. Realistically a user needs to be prompted to click your advert, so the description needs to be appealing.
A good method of prompting people to click your advert is to give them a direct instruction. For example, a phrase like "try our demo" or "download" will provide the push that they need.
It is important to make your advert different from your competitors, if you offer a good product or service that is different, say why in your description. After all, you want people too choose your advert over the others.
Reducing Your Click Through
Despite what you may think, for the majority of the cases it is important to reduce the number of clicks your PPC advert is receiving. A high number of clicks does tend to indicate that your visitors are potentially from a market that you are not directly targeting.
If you think this is likely, you should make the description of your advert more descriptive and even include your price. This will more than likely reduce the number of clicks, but improve your click to sale ratio.
Tracking Your Clicks and Conversions
You need to know if your campaign is successful, to know this you need to be able to track your clicks and conversions. If your adverts are not successful, then ultimately your money is better spent elsewhere.
Luckily Google and Yahoo PPC include built in tracking and conversion tools so you can track how well your adverts are doing.
You will need to know exactly how much money you are making per pound or dollar spent on every advert. If you are making more money than spending, then that advert is successful. If this is the case, you can use your knowledge and experience to potentially increase that.
If your advert is costing you more than it is making, you can either reduce the amount you are spending on that advert, or remove it altogether. PPC has a lot of trial and error associated with it depending on your market.
Take the advice in this article, hopefully it will improve your Pay Per Click campaigns. Always remember that it can take time and effort for you to find the perfect key phrases for your market, but once you have found them, the rewards can be great.
Good Luck

This article is written by Jonathan Walker of PCC, offering Pay Per Click Jobs and PCC Jobs

How to Get To The Top Of The Search Engines Fast

 

Pay Per Click advertising is placing ads for products or services on search engines and on content sites across the Internet. They are typically the first results presented following a search query. Payment is made when users clicks through to the web site from the search engine link. Link position on a results page is normally set by what's called a quality score. The quality score is made up of your click-through rate, and the bid price the advertiser is willing to bid. It is what ultimately determines your position in the search listings after a search query.
Pay per click advertising has evolved rapidly over the last couple of years, though relatively new in the market. From its inception in late 90s it has taken internet marketing and advertising to exciting new levels. Prior to the Pay Per Click model it was very difficult if not impossible for new advertisers to get to the top of the search results on major search engines. With the advent of Pay Per Click all that changed. Now the subtle difference between a seller doing well and another doing better on the internet usually boils down to targeting the right keywords and sending the searcher to the right landing pages.
The debate rages on about the viability of pay per click campaigns. Many companies feel is all they need to do is set up a pay per click campaign and that's it. They mistakenly believe that just getting customers to their website is the ultimate goal. Nothing could be further from the truth. Getting prospects to the website is just the beginning of the selling process not the end. When advertisers understand this basic concept then they look at pay-per-click with a new appreciation.
Why? Because there's something to gain for everyone here; the customer finds the product, the advertiser generates business and profit, and the search engine gets paid for it! With all the analytical tools that are readily available today Advertisers can invest money on the keywords they expect potential customers would enter in search queries.
Google Adwords, Yahoo Search Marketing and Microsoft Ad Center are the popular names when it comes to PPC marketing. Although there are some similarities between the three the submission process does vary with each engine. Unless an advertiser has plenty of time on his hands it is probably wise to outsource the submission and maintenance to a third party firm experienced in dealing with the nuances of each engine.
By just paying for the traffic companies can make sure that their product or service gets listed high in the search results. Believing that search engine optimization is free is a big mistake. There can be a huge cost associated with creating in-bound links, understanding and applying the correct keyword density and designing a site that still converts at a reasonable return on investment.
Speed is one of the best features about pay-per-click campaigns. It's perfect for testing sales promotions. If companies sell seasonal products like chocolates, greeting cards and other gifts which become hot selling items during festive season of Christmas. A PPC model makes sure the advertiser's products or services will be found by consumers in time to purchase them.

Robert Gantt is the online expert who has helped train hundreds of entrepreneurs how to promote their businesses and make more sales. Learn how to improve your sales, increase your cashflow and fatten your customer base with targeted effective search engine advertising PPC The Easy Way

PPC Search Engine

 

PPC Basics: Your guide to PPC search engines and advertising
You've probably heard a lot about PPC and you want to know what exactly PPC is and how PPC can help you? We're going to attempt to provide the answer to the first part of that question here but the second part is some thing that you will find elsewhere in another article.
PPC stands for Pay per click. Pay per click is an internet marketing tool that allows you to make money by carrying another person's banner on your site or gives you the option of putting in an advertisement of your own onto someone else's website or search engine.
Pay per click advertising on search engines gives one the option of choosing keywords that you would like your site to appear for when a search is performed. For example, If you are a shoe manufacturer then you would want that your site should appear on the page when someone types in the keyword "Shoes".
As a customer you decide how much you are willing to pay each time a person clicks on the search results. The more you are willing to pay per click, the higher your site will appear in the results for the keywords that you choose.
There are a lot of pay per click search engines and an equally large number of people who have adopted Pay per click search engine advertising. If you want to get ahead in the race you are going to have to do some research and pay top dollar to the Pay per click search engine advertising firm.
Generally, the larger the pay per click search engine, the more you will have to bid to get to the top for your keywords. This is why it is worth investigating different search engines to find what it would cost to bid on the keywords of your choice and how much traffic these keywords are likely to draw.
The biggest PPC services providers are Yahoo, Google, Overture, although Google is not a PPC search engine but Google providing PPC services in the form of text and ADD boxes which can be seen at right of the search result. And these all are part of other sites PPC campaign.
There a number of other search engines out there and although these search engines are not as popular as Google, they generally offer one advantage. Usually these search engines have lower costs per click for a keyword than the larger search engines.
In addition to the general pay per click search engines, with a little effort you may also be able to find thematic search engines that serve your industry or specifically cater to your target audience.
There is one more point which is worthy to keep in mind that never go for big investment to your PPC Campaign just start from a low budget and absorb how PPC Campaign is performing for you to get traffic and what percent of traffic is converting in your paying customers.
Before entering into any kind of a deal with a pay per click search engine, be sure that you have the answer to the following questions:
- What is the magnitude of searches being performed by the search engine on a monthly basis?
- Who are the major search partners or affiliates that the search engine has?
- What is the magnitude of searches that the affiliate or search partner generating per month?
- Is it necessary for you to agree to have your advertisement be hosted by all the affiliates as well?
- Does the search engine guarantee fraudulent check mechanisms?
- How can a fraudulent clicks report be filed?
- How do you ensure proper accounting?
Once you are assured that the Pay per click search engine is actually working in your favor you can take up the option of Pay per click advertising. Once you find the right pay per click search engine advertising programme you will see your business soar. How? That' an entirely different article altogether!

Ppcjohn is a senior PPC Consultant with Thagodz a PPC Search Engine, Columbia based internet marketing company specializing in PPC Search Engine Advertising and Marketing.

Advantages of PPC over SEO

 

Over the years, marketing and advertising rules and guidelines have undergone a major revamp. Much of this can be attributed to the advent of the electronic media and its mass appeal which in today's scenario might be having more impact on the masses than the print media. The basic objective of marketing and advertising is to make your product or services visible to the maximum number of potential customers. Similarly, the way a product or service is projected in the eye of the consumer is also equally important. However, let us for the time being concentrate only on the first part, i.e making your product visible to the maximum number of people to enhance business productivity.
To show your product to maximum number of people, you need to know where you will find this large number of people who can be your potential customers. There is a huge potential customer market on the internet waiting to be tapped. Logically many service providers are exploiting different channels, by hook or by crook to catch the attention of these consumers on the internet. Search engines are the most common places where any person in quest for a product or a service is headed.
You can take a chance if a web visitor can't find what they're searching for in the first screen of the results following a query, that they will probably scroll down and may even look as far as the second page to find your site. It's not a good idea. Most visitors will find what they look for in the first screen of the results. That's the location your links need to be in to assure your success.
Here let us look at two paths for this destination. One is called Pay Per Click or PPC and the other is called Search Engine Optimization; or SEO. As the name suggests, PPC works on a model wherein a service provider pays to the search engine in order to get preference of display on the search page. The money is paid per click and not in lump sum say for a particular period of time. SEO on the other hand focuses on increasing the traffic on website through the search engine by only natural algorithm results. It involves proper coding, presentation, use of proper keywords in order to attain a higher rank in the search display page. It does not involve any advertising cost to be paid to the search engine.
Depending on your perspective you may feel that PPC or SEO has inherent advantages over the other, and you'd be right. Many businesses thrive using pay per click advertising. Other businesses swear by SEO. Some advantages of PPC are:
* By its very nature pay per click offers more flexibility. You can start a campaign immediately. You can set daily,weekly or monthly budgets. You can even set cost per action goals. You can pick the exact keywords you think will deliver the highest sales conversion.
* This is particularly helpful for novices, who might not be sure of which keywords can generate more traffic. So by using a PPC and alongside trying out different keywords to find out which generate more traffic can be a very beneficial exercise. One can invest heavily on such keywords later on. If one can monitor the keyword progress (which requires time investment) PPC models can give total control of spending.
* PPC is tailor made for service providers who are after blitzkrieg publicity. Seasonal promotions normally see a huge rush in PPC spending as the time for actual selling is only limited; the producer wants to have a sure shot chance of catching the customer's attention. Similar goes the case for quick response advertisings.
* You don't have to design your entire website around PPC. You can build your website strictly with your customer in mind. You're free to create a website that produces orders. PPC allows you the luxury of spending your time testing what is actually working rather than experimenting with algorithms.
* PPC models eliminate the risk factor as the advertiser will not need to pay in case his campaign doesn't work out and people do not click on his links. This option will not exist for non PPC models.
It's your choice. If you can achieve good positions with search engine optimization, my hats off to you, but while your waiting be sure to take advantage of the marketing feats you can accomplish with good PPC campaigns.

Robert Gantt is the Internet expert who has taught hundreds of people how to elevate their businesses and make more money Internet. Learn how to increase your orders, get better cashflow and increase your customer base with targeted effective search engine advertising PPC The Easy Way

Three Things to Keep in Mind When Using PPC

 

Chances are good that even if you're not using PPC for your business, you've probably used it in your shopping or research time on the internet. These are those little links that line the sides of pages, beckoning you to find out what they have to offer. Whenever you click onto one of these links, the PPC company charges the person who places the ad for the click. But with well placed PPC campaigns, you can often get a lot of clicks that turn into sales. That's the key with PPC - conversion. Here are three things you need to keep in mind as you investigate this marketing tactic.
The PPC Advertisement Needs to Be Exciting
In order to get someone to click onto your PPC advertisement, you need to make sure you are telling them exactly why it's important for them to find out more. For example, if you are selling a weight loss product, you might want to advertise how much weight someone can lose in a short amount of time (Lose Ten Pounds in Two Weeks With No Exercise). You need to encourage people to click on that link so that they will go to your site, see what you have to offer, and then make a purchase.
PPC Fraud is a Real Issue
But as with any good thing, there are downsides that you need to keep in mind as well. Whenever someone clicks on your PPC link, you need a pay a small amount of money in order to keep the link where it is. Some competitors have been known to hire people to click on these links over and over so that you have to pay large amounts of money. This is devastating to smaller businesses that might not have the money to spend on these costs. Because there is no real way to prevent this or to control this, you need to simply be aware of your PPC click numbers every day to see if there is a spike in clicks from a certain IP address or if there are a number of clicks that aren't yielding purchases. If you contact the PPC link service to complain about these excessive clicks, you may be able to change the PPC advertisement to try to avoid these issues.
PPC Should Not be the Only Strategy
When you're trying to draw new people to your website, you don't want to limit your marketing techniques to only PPC. You should also be working on the SEO of your website in addition to researching affiliates and other traditional advertisements. Spread the word about your website with flyers and links in your emails to everyone too. PPC is a great way to start drawing people into your site, but since many people are not sure if they can trust PPC links, they're not a good thing to employ as a singular marketing strategy.
Pay per click advertising is simply not going away any time soon, so you can either ignore it completely or see if it works for you. You might want to try running a few advertisements on a few different websites to see if you can actually increase your website traffic. Once you've gotten those numbers up, try stopping the PPC for a while to see if you can maintain those numbers with other advertising strategies.
PPC is a great way to cheaply begin to spread the word about your website, but with the danger of PPC fraud, some smaller businesses may not be able to take that risk. By watching your numbers and weighing the benefit, you can make the best decision about PPC for your needs.

Scott Oliver offers free video coaching to help you build a profitable home business FAST. Get an hour of "Website Traffic Secrets" and "Minisite Creation Tactics" for FREE -- immediate access here: www.InstantWebsiteBusiness.com

3 Steps For Greater Advantage with Pay Per Click

 

There are more and more people who are obsessed in ranking highly in search engines. The reason is actually more than just driving traffic into their website and appearing first among their competitors. In reality, you will have the best chances of increasing the profit and ROI of your business when you have a very good position in search engine results.
One of the effective and proven methods to accomplish this is through a pay per click campaign. This technique will guarantee you of a strategic position not only in search engine results pages but also in their other channels. This way, you can make the most out of your search engine positioning and increase the ROI that comes into your business.
How to Do It Right
Primarily, PPC is more than just choosing the right keywords for your business. You also have to take into consideration how much you’re willing to pay for each campaign to ensure that you don’t drain your advertising budget. Here are some of the best ways to do a PPC:
1. Make use of keyword suggestion tools. There are a number of keyword suggestion tools that you can use for your PPC, and they don’t cost you anything. You need them so you can best choose the keywords that will not only display your site in search engine results but will also drive your targeted customers to your landing page.
Nevertheless, you should have the ability to judge these keywords as not all of them are actually very efficient in increasing your ROI. Keep in mind that you’re not after for traffic only. More than anything else, you are looking for ideal ways to increase your revenues. If you don’t know how to evaluate the power of your keywords, have a professional, or a PPC team, to help you out with this one.
2. Test your keywords and phrases. Perhaps one great advantage of PPC is that you don’t have to wait for days or even months before you can see yourself in search engine results. As soon as your campaign is already prepared, even the day after, you’d be able to see your ads. However, it’s not advisable to proceed with the campaign without having your keywords tested first. Why? Again, you are spending your money here. If the keywords and phrases you’ve chosen are not that efficient, it will bring down your ROI. Rather than wasting your energy and finances on them, it’s better to go through the time-consuming process of testing and changing them whenever necessary.
But where do you exactly make this testing? Fortunately, you have a variety of choices. You can always try it in search engines, such as Google. Another possible area can be Enhance Interactive.
3. Bid on being at least on the top 3 for a particular keyword phrase. If you want to be truly competitive, then you have to make sure that you don’t settle being in the lowest. You must always aspire to belong in any of the top 3 positions for your keywords. This is also one of the reasons why you need to perform some testing. You need to see if the keyword you’ve chosen will allow you to obtain any of these ranking positions. You will then be able to evaluate which of these keywords or phrases will give you a good return on your investment.
The Things that You Should Consider
All in all, there are still a lot of factors that you need to keep in mind when you’re evaluating the power of your keywords in generating a good ROI for your business. First, you have to take note of the money that you’re going to invest. It should be less than to how much you will likely make for each click of your targeted customers (or sales). The relationship is also referred to as sales per click ratio. You also need to consider the time that you’re going to allocate for your campaign. Will 3 months be enough to recover the advertising costs and declare some profits?
Of course, you also need to remember that despite of the formulas that you may use in PPC, this doesn’t mean that the figures are always exact. Your actual position in search engines will absolutely matter. Nevertheless, the good thing is you have at least an idea on how much you can earn from PPC.
Look for the Best PPC Engines
Your PPC campaign may also mean looking for the most ideal PPC engine. There are definitely several of them that you can choose from. However, it’s very important that you will take note of their features. They should give you the ability to test your keywords as well as monitor the performance of your keywords. Most of all, you should be able to count on excellent customer support.

Moe Tamani is a Marketing expert with a leading Dallas SEO Company specializing in organic search engine optimization.

Pay Per Click (PPC) Advertising - How To Get Success?

 

PPC advertising
PPC started in the year 1998 by Goto.com, a 25 employee startup company (later Overture, now part of Yahoo).However, Pay Per Click Advertising was only introduced in 2002, until then, advertisements were charged at cost per thousand (CPM) but Yahoo Advertisements have always been PPC, since its introduction in 1998. Google Adwords, Yahoo Search Marketing and Microsoft Ad Center are the largest operators in PPC advertising.
PPC advertising on search engines allows you choose keywords you would like your site to appear when a search is done. You decide how much you are want to pay each time a person clicks on the search results that is ad copy. The more you are willing to pay per click, the higher your site will appear in the results for the keywords you choose.
According to a recent US study, web searchers will not click on a search engine's results beyond page number three and 66% of users in the study clicked on sites listed on page number one only. Based on this research it is worth doing PPC besides other popular internet marketing methods like SEO, Article Marketing, Social Bookmaking and Affiliate Marketing.
Why Pay Per Click (PPC)?

• Instant Results - No need to wait for your product or service to reach the user review. Immediate Traffic to your website.
• Economical - It is economical as compared with other traditional advertising techniques.
• Ideal for Testing Market - Pay Per Click is Ideal for short term advertisement campaigns. We can test the user reaction on particular products or services with immediate results.
• Return On Investment - It can provide immediate return on Investment especially if your website is processing business or sales online.
• Extremely Flexible - Its easy to adjust, add, delete or edit your keywords and copy, target geographic locations and set timings of appearing of your ad copy.
• Avoid Unnecessary Keywords - For those keywords which you do not want your adcopy to get appear and hence clicked can be avoided by using negative keywords.
• Total Control - In PPC Campaigns, the steering wheel is totally in your hands i.e you decide the daily budget, keywords, adcopy ( tile, description, URL) .

Some Basic Tips for Pay Per Click Campaigns:

• Make a sensible budget for your PPC advertising campaign. Spend per click must be less than profit per click. Cost Per Acquisition/Lead/Sale must be kept in mind. Once the campaign has been launched, the number of leads or sales generated can be reviewed to ensure the campaign is going on the right track.
• Make separate Ad Groups and ad copies for particular set of keywords.
• Bid and Position for keywords and ad copies must be monitored on regular basis.
• Choose specific keywords relevant with your website. Broad and non-specific terms must be avoided.

Besides the Benefits...Some Drawbacks of PPC
Junk Traffic sent to your website via some less known Search Engines and Click Fraud are the major drawbacks in Pay Per Click Advertising. It does not offer you discount if your site gets more traffic i.e Cost Per Click will remain the same. Advertising Budget must be agreed and bid price per keyword must be confirmed so bid wars are avoided and you don't go over budget.

For effective Pay Per Click (PPC) Advertising Campaign for your online business, visit expert SEO Companies - TIS India and SEO.india-designers.net that specializes in delivering high quality, cost effective and result oriented PPC advertising services in an efficient manner.

Marketing with PPC - Why It's a Good Idea

 

Pay Per Click marketing services are widely known as probably the most popular method of advertising on the Web. Many webmasters have benefited from it. It's a very inexpensive method, yet creates a considerable traffic flow to your website.
Besides its obvious popularity, there are a lot of other upsides to using this kind of advertising on your site, such as:
This form of advertising service nets you customers almost immediately. It lets potential customers know you and the fact that your business exists and thus rapidly routes customer traffic to your site. Only those who are looking for the product or service you have to offer will find you if they type in the right keyword to search. So it's only potential customers who see your advertisement and visit your website.
Pay Per Click is really a very simple idea. You bid for a placement on the results returned by the search engine. The higher your bid, the higher the ad positioning you'll receive, with the highest placement going to the highest bidder.
The best thing about Pay Per Click advertising is, you can make changes to your ad campaign as and when you want. Instead of having to start the process afresh and create a completely new ad if you were to go with the "set in stone" type of advertisement services, here, you can alter your entire marketing campaign by just altering your keywords. Delete, add, make whatever changes you need, this service will implement them without you having to go through any further hassles.
In the Pay Per Click advertising format, everything you do, even the price you're willing to pay, is under your control. You get to bid however much you want to pay for your keywords. But the best part is; only when someone clicks on your ad will you have to pay! If no one clicks, you don't need to pay. So you can budget out your expenses and set your account accordingly. It's really simple to understand and flexible enough to fit into the tightest budget plan.
Also, the only clicks you will get will be from people who have typed in your keywords to search; in other words, people who are looking for you, and what you have to offer. Under these circumstances, every click is more likely than not to translate into a sale.
Pay Per Click levels the playing field between small businesses and multinational corporations. It's all about clever choices of keywords and the right bids on the right words rather than seven figure ad budgets. Even a mom-and-pop operation can compete on equal footing with the largest companies in their industry.
This mode of advertising is perfect for someone looking for a customizable, user-friendly but efficient method of drawing the attention of a targeted audience to your product or service. Your advertisement is bound to translate into a good amount of income from sales as it will reach your preferred client base only.
If you have an e-commerce site, Pay Per Click can net your business a healthy return on a very small investment in advertising before you know it.

Marketing on the internet is not as difficult as you may think.

How To Save Money On The Adwords Network

 

Over the years I have had many accounts with Adwords, spending a small fortune with the Adwords service. So naturally I have picked up many cost saving tricks. I am aware that most people feel Adwords costs too much and delivers little results, this is completely untrue. Adwords is a service that is here to help us, so I have written this article to help web developers make the most out of the service.
1) Set your currency,
First and foremost, select the currency of which you locally trade in. You may think it’s wise to start your Adwords account in USD, but if you do not live in the USA you may get a shock when you find how much you have been charged.
2) Use negative keywords,
You are using the Adwords service to generate website traffic, so obviously you want the right traffic to generate revenue. Start by using negative keywords for people whom you do not want to click on your advert, the best place to start is the keyword “free”. As I doubt you want to waste money on traffic that will not generate revenue.
3) Make a strict daily budget
Make sure you have set out a daily budget, Adwords generally advise a way out of proportion budget. After all most new Adwords customers have no idea how effective the advertising will be. Do not start off with a bang, your pocket will feel it.
Just as important as the budget, be careful with the CPC rate. I advise you to start with a low number, each click soon adds up very quickly. I actually found that by lowering my CPC rate by 50% I doubled my visitor count...
4) Check those clicks!
One of the most talked about problem with Adwords is, click fraud. There are two main types of click fraud: the first is when any one starts clicking away at your advertisements trying to waste your money. It is very hard to stop this kind of fraud, if you are a victim stop your ads and file a report to Google ASAP.
The second main issue is now that Google allows Web Developers to earn money off their websites by placing ads (Adsense) .some Web Developers try to cheat the system by clicking on their ads as much as possible. The best way to stop this kind of fraud is check your page log, Adwords allow you to block out websites that you do
not want your advert to be placed on.
Adwords does not have many protections against Click fraud, although they do disable Adsense accounts who cheat. Google are very hesitant to refund the victims, if at all. Reports tell many organizations are actually suing Google to get their money back, so be careful.
In this article I have illustrated some of the most beneficial ways to save money when advertising with Adwords. My main advice to you is, do not go crazy with your spending. You may not see the results you are after, it does take a while to get to know Adwords. I have had many successful ad campaigns using the Adwords network. However I do advise to look around, with the ever growing popularity of MSN search you may actually find it much more affordable.

For More Free Resources visit www.infozabout.com

PPC Bid Management - The Magic Figure Is Just a Mouse Click Away

 

Pay per click, better known as Pay Per Click Bid Management is a method of advertising whereby various websites and search engines place bids on the keywords that they consider will be typed out (by a casual Internet surfer or expert Internet surfer) when one hunts for a particular service, product or goods.
The whole process of Pay Per Click Bid Management works like this – the user searches for a keyword on a popular search engine. Along with the search results advertisements on related search keywords are also been displayed on the search engine's page. The advertiser is paid whenever a user clicks on the advertisement (product, service or goods). If one has to pay an additional amount, it will mean that his advertisement is on the success list. Henceforth, it will be placed at a higher rank in the search bot results.
Search engines like Google, MSN and Yahoo uses their own algorithms to calculate the placement of the advertisements based on the user clicking. Pay Per Click Bid Management works on the similar programming.
Due to 'Black Hat' marketing the search engines are constantly on a change to update their PPC programming. Statisticians and Internet experts have predicted that the number of user per day is going to increase with each passing day.
Check out the highlights of PPC Bid Management -
# It gives a website higher rank on the search engine's search list
# The payment is applicable only when someone clicks on the advertisement
# No extra or hidden charge
# Options are there to keep a detailed track on the IP addresses (and other necessary click details) and monitor financial returns
A thorough knowledge on the relevant keywords would increase the reach of pay per click advertisements. Moreover, the primary requirements of budget allocation for the whole campaign are promotion duration, involved money and the applied method. This organized approach to the whole campaign helps in determining the problem in case the target is not attained inside the probable time frame.
The benefits of PPC Bid Management Companies are -
# Optimization of Advertisement Copy
# Preventing Click Fraud
# Professional approach and technique to the whole process
# Analysis and reporting the implementation process
# Quality score optimization of the ad words
# Optimization and review of the 'landing page'
A number of companies are there who take the whole process of Pay Per Click Bid Management on a turnkey basis for clients. Contacting a professional group ensures that the whole project moves according to the plan of the marketer and the way industry demands it.

Leon Mandrake, the author is a web analyst for the past 15 years. For more information on Pay Per Click Bid Management and Pay Per Click Advertising, the author recommends you to visit www.leveragemarketing.net

PPC Advertising For Increase Traffic, Leads And Sales

 

One tool that is causing internet marketing popularity is PPC advertising. PPC stands for Pay Per Click - a popular advertising technique on the Internet. Found on websites, advertising networks, and especially on search engines, PPC advertising involves sponsored links that are typically in the form of text ads.
In essence, PPC advertising is all about bidding for the top or leading position on search engine results and listings. Advertisers do this by buying or bidding on keyword phrases that are relevant to their products or services - the higher the bid, the higher the spot on the search results, the more the people will find the ad (and click on it) to go to their websites. Advertisers would then pay the bidding price every time a visitor clicks through the website.
PPC advertising is also known under the following names/variations:
- Pay per placement
- Pay per performance
- Pay per ranking
- Pay per position
- Cost per click (CPC)
Here are the benefits of PPC advertising are:
1. With PPC advertising you need not be a genius in computer and technology to be able to run this ad campaign.
2. PPC Advertising make immediate results are seen after a few days.
3. No need to make a website conform to the SEO rules.
4. Nothing to lose even if you do not top the pages of different search engines. You can still always choose PPC advertising.
5. You can make use any PPC advertising search engine available.
6. With PPC Advertising you can type in any keyword you like.
How exactly PPC advertising can increase traffic, leads and sales?
Pre-qualified traffic. PPC advertising leads your customers to you for a lesser cost.
Instant exposure, immediate profits. PPC advertising search engines enable you to get your desired results fast.
Consistent top listings. This is to get your website on top of the sponsored search results for free.
PPC advertising enables advertisers to control their advertising campaigns. Advertisers have effectively targeted their audience and set their own price per click. PPC advertising networks provide the platform to identify the desired audience by geographic setting, topic and industry.
Tools are provided by the networks to check how the pay per click limit is working for a certain advertiser. Of course, if the advertiser made the highest bid, the better chances the ad will be seen in the search engine. These networks too provide protection for the advertisers against click fraud. This advertising set-up allows advertisers to set a daily budget for his ads, thus, less spending for unnecessary clicks. Advertiser will never go over his budget.
In PPC advertising, what are important are the keywords and phrases. Then, write the ad creatively but straightforward. Good thing if your product or service will not disappoint those that are relying on your ad's promise - but what if it did otherwise?
More and more advertisers have been using PPC advertising and it will continue to grow faster than any online advertising techniques. From revenues of $2.6 billion in 2004 to $5.5 billion in 2009, cost per click will dramatically go up as well from $0.29 to $0.36.
PPC advertising is new in online marketing and it is going to continue in the years to come. For advertisers, this means increase revenues with fewer advertising expenses, savings, more sales, good return of investment (ROI) and effective ad campaigns in the days to come.

More help about Pay Per Click Advertising and pay per click review please visit PPCTOP10.com

PPC Basics: Your Guide To PPC Search Engine And Advertising

 

You've probably heard a lot about PPC and you want to know what exactly PPC is and how PPC can help you? We're going to attempt to provide the answer to the first part of that question here but the second part is some thing that you will find elsewhere in another article.
PPC stands for Pay per click. Pay per click is an internet marketing tool that allows you to make money by carrying another person's banner on your site or gives you the option of putting in an advertisement of your own onto someone else's website or search engine.
PPC Search Engine Pay per click advertising on search engines gives one the option of choosing keywords that you would like your site to appear for when a search is performed. For example, If you are a shoe manufacturer then you would want that your site should appear on the page when someone types in the keyword "Shoes".
As a customer you decide how much you are willing to pay each time a person clicks on the search results. The more you are willing to pay per click, the higher your site will appear in the results for the keywords that you choose.
There are a lot of pay per click search engines and an equally large number of people who have adopted Pay per click search engine advertising. If you want to get ahead in the race you are going to have to do some research and pay top dollar to the Pay per click search engine advertising firm.
Generally, the larger the pay per click search engine, the more you will have to bid to get to the top for your keywords. This is why it is worth investigating different search engines to find what it would cost to bid on the keywords of your choice and how much traffic these keywords are likely to draw.
The biggest PPC services providers are Yahoo, Google, Overture, although Google is not a PPC search engine but Google providing PPC services in the form of text and ADD boxes which can be seen at right of the search result. And these all are part of other sites PPC campaign.
There a number of other search engines out there and although these search engines are not as popular as Google, they generally offer one advantage. Usually these search engines have lower costs per click for a keyword than the larger search engines.
In addition to the general pay per click search engines, with a little effort you may also be able to find thematic search engines that serve your industry or specifically cater to your target audience.
There is one more point which is worthy to keep in mind that never go for big investment to your PPC Campaign just start from a low budget and absorb how PPC Campaign is performing for you to get traffic and what percent of traffic is converting in your paying customers.
Before entering into any kind of a deal with a pay per click search engine, be sure that you have the answer to the following questions:
- What is the magnitude of searches being performed by the search engine on a monthly basis?
- Who are the major search partners or affiliates that the search engine has?
- What is the magnitude of searches that the affiliate or search partner generating per month?
- Is it necessary for you to agree to have your advertisement be hosted by all the affiliates as well?
- Does the search engine guarantee fraudulent check mechanisms?
- How can a fraudulent clicks report be filed?
- How do you ensure proper accounting?
Once you are assured that the PPC Search Engine is actually working in your favor you can take up the option of PPC Search Engine Advertising. Once you find the right pay per click search engine advertising programme you will see your business soar. How? That' an entirely different article altogether!

Marcus is a senior PPC Search Engine Consultant with "Thagodz" a Columbia based PPC Search Engine marketing company specializing in PPC Search Engine Advertising.

Which one is better - Natural SEO or PPC advertising?

 

There are two major techniques in use today that are used for Internet marketing. These are Natural SEO and the other one is Pay per click advertising.
Let's take a look at what these concepts are before we move any further.
Pay per click advertising: Pay per click advertising is a technique that works by taking a specified sum of money for listing your advertisement on any of the major or minor search engines. As a net savvy techno freak you would have seen such sponsored links when you would have performed searches on Google.
These sponsored links usually appear at the top, bottom or, as in the case of Google, the right hand side of the search engine results page. These sponsored links are referred to by many monikers. Some of the more popular ones are Paid Listings, Sponsored Listings, or Featured Listings.
When you sign up for a pay per click program the PPC Search Engine require that you pay a pre specified amount to have your advertisement listed on the major search engines. You would also be required to bid on keywords that are related to your business. For example, if you are a T-shirt manufacturer then it would be in your favor to have your link displayed whenever someone searches for shirts or even apparel or maybe even casual wear.
Once you have finalized your bid and the deal is done you don't need to pay any money upfront. The best part about pay per click advertising is that the bid amount is to be paid by the advertiser whenever a visitor clicks on the advertisement and no money needs to be paid up front. Hence, this is also known as a "cost per click" program.
The terms Pay per click and cost per click are oftentimes used interchangeably to describe Pay per Click web advertising. Although Pay per click refers to the payment method and Cost per click refers to the cost factor involved in each payment.
Natural SEO: Natural Search engine optimization is defined as the process of redirecting traffic volumes to a specific website through a search engine like Google by using natural or organic or algorithmic techniques.
More often than not what happens is that the faster or earlier a site is displayed in the search results the more the higher it will be ranked thereby increasing greatly the probability of a searcher visiting that site.
Search Engine Optimization not only makes use of keywords, although that is the most popular method of conducting Search engine optimization processes, it can also carry out different kinds of searches including image search, local search, and industry-specific vertical searches.
As a marketing strategy utilized primarily for increasing a site's ranking, Search Engine Optimization will take into account how search algorithms work and what exactly do people search for.
Search Engine Optimization efforts would involve a number of things such as a site's coding, presentation, and structure, in addition to fixing problems that could prevent search engine indexing programs from fully spidering a given site.
Trying to Compare Natural SEO and Pay per click advertising is like trying to compare your right hand and your left hand and asking which one is better? Each has its own importance and is usually advisable to use a combination of the two techniques for optimum results.
The major advantage that PPC Search Engine Advertising offers is that it gives faster results as compared to the Natural search engine optimization techniques.
Ideally a combination of both works best. Happy marketing.

Marcus is a senior PPC Search Engine Consultant with "Thagodz" a Columbia based PPC Search Engine marketing company specializing in PPC Search Engine Advertising.

7 Habits For Highly Effective PPC Advertising

 

1. Build your initial keyword list with at least 100-200 relevant keywords. It's not hard coming up with an initial list of 100-200 keywords. You should be able to come up with at least 10 relevant keywords on your own. Open Notepad (or text editor of your choice) and place each keyword you come up with on its own line. Use a free keyword tool like Good Keywords, WordTracker or the Google Sandbox and search each of your first 10 keywords. Copy the top 10 search terms returned by the keyword tool and paste them into your text file under the main keyword that was searched. If the tool returns less than 10 search terms for a particular keyword just copy all that are returned.
2. Start with a single ad group containing all of your initial keywords. You are not going to know right off which keywords are going to be better than others. So you might as well start off with them all in the same ad group. One ad group is far easier to manage than many. Once your campaign has run for a while you will start to see which keywords are drawing for you and which are not. You can then create additional ad groups focused with more focused ads.
3. Write TWO versions of your initial ad. The second ad is worded only sightly differently from the first. Small differences can have a huge impact on which ad succeeds and which doesn't. After each ad has received 30 clicks or so, keep the one that converts best and replace the one that isn't performing as well with a new version that is slightly different again. You continue this process each time changing only one ad (slightly) with the goal being to continually improve your conversions. This called “split testing” your ads.
4. Set individual bids for each keyword. Where your ads appear matters. Most people will NOT look past the first page of search results. Most search engines display only 10 PPC ads per page. You want to make sure that your ad places at least in the top 10 to get the most clicks. Therefore adjust the bid for each keyword so that your ad will place in the top 10 when that particular keyword is searched. Position 3 or 4 work best for most ads.
5. Enable Google Analytics on all your web pages. Even if you're not running your ad campaign in Google Adwords you still want to put the Google Analytics script code on ALL your web pages. Google Analytics will provide you with a wealth of information that can help you fine tune your PPC ad campaigns and make them profitable. Best of all... Google Analytics is FREE! So there's no reason not to do it. 'Nuff said.
6. Peel and stick your best keywords. Once you see which keywords are working best take them out of your initial ad group and put them into their own ad groups along with other similar keywords. The information you get from Google Analytics can really help with this. Then write ads specifically for each of these new ad groups that are focused on the keywords in these groups. Again split test TWO similar ads for each ad group.
7. Monitor your competition. Go to Google. Run a search on your first keyword. Pick any one of the ads that appear on the search results page and write down the URL from the ad. Make note of the date the ad appeared. Repeat for the next keyword in your list, etc. A few days later do it all again making note of whether the same ads appear again for that keyword or not. Repeat this every few days and keep track of the number of days a particular ad keeps showing up for each of your keywords. The reason a particular ad keeps showing up for a particular keyword is because the ad is making money with that keyword. The longer an ad keeps showing up for a particular keyword, the more profitable that keyword is. An ad that keeps showing up in a top position for a keyword over time attests to that keyword's profitability. These are the keywords you want to use in your PPC campaigns. Also remember to note the wording of the ads. Does the wording change over time? By how much? If the wording remains relatively consistent it is because it converts really well for the owner of that ad. You may want to use similar wording in your own ads.

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Add Pay Per Click to your Online Marketing Mix

 

Pay per click (PPC) advertising is the hottest and perhaps most effective way for many Internet advertisers to reach their intended audiences. It is a marketing device that should be included in the tool box of any company which has or plans to have a presence on the net. The keys to pay per click are deciding what type of clicks to use and how to make sure that each click targets the audience a company wants to reach.
PPC advertising falls into two categories: Pay per click Search engines and ads that potential customers can click on (so called clickable ads). Search engines based on the PPC model charge an advertiser a fee for the ranking it receives when a particular term (keyword) is searched. The more popular a keyword is the higher the price for an advertiser’s website to appear on the returned search list. Advertisers who pay the most will have their products and services appear at the head of the list given back to the person who initiated the search. Clickable ads appear on websites which have content similar to that of the ads. A customer perusing the website will see advertisements of interest and perhaps click on them. The advertiser pays only when a potential client clicks on that advertiser’s ad. Some PPC advertising companies are also experimenting with clickable ads where the advertiser pays only if a customer clicks on the ad and makes a purchase as well. Both of these styles of PPC advertising have advantages. An astute Internet advertiser will examine each type to determine which is best for its business. It is often possible that a combination of the two models will give a company the most bang for its advertising buck.
How can a company go about comparing the many pay per click advertising platforms and deciding which one is best suited to its needs? A company must first research the PPC search engines and clickable ad programs available; then it is wise to make a small investment to test those programs which seem viable. When choosing a program, biggest may not always be best. Some companies will benefit from casting a wide net with a large company. Other businesses may be better served by working with smaller advertising entities that specialize in niche markets. Remember too that a company doesn’t have to pay the highest price to be placed on a PPC search engine return page. Companies are placed on the page in descending order from the highest to the lowest bidder. Holding a place on the first or second search page may produce significant return at a lower cost.
Once an advertiser has decided to use a pay per click search engine or to place a series of clickable ads, a test run is advisable. Like all advertising companies, PPC advertising is based on a set budget. A company establishes an account and each time a potential client clicks on the keyword or the ad, an amount is deducted from the advertiser’s account until it is depleted. A company should set up small accounts with several PPC companies which seem appropriate for its needs. After setting up the accounts the advertiser then needs to devise something on its website to track how many visitors it receives from each company. PPC companies themselves will offer the advertiser a list of visitors who clicked through on their advertising but these lists may not provide a company with sufficient information for making an informed decision about the success of its advertising. A company wants to know not just that it received visitors but that the visitors were actual potential customers, not just idle surfers.
All in all, PPC advertising represents a viable and cost effective form of advertising. Most businesses will discover that either PPC search engines or clickable ads or a savvy combination of the two will increase traffic to their sites. So resolve today to make a small investment of time and money to find the PPC solution that will enable your company to enhance its Internet presence.

Karra Maxim
Karra has 5 years of experience using value for money web designers.

How To Have a Successful Pay Per Click Campaign

 

Known as one of the best ways of getting narrowly targeted traffic to your site, pay per click advertising is a boon to the web based business on a budget. Pay per click advertising involves the text based ads with links seen on the side of a search results page, such as from Google or Yahoo. This form of advertising can bring in great results for your business, but can also be a huge waste of money if you go about it without a proper strategy in place. You'll need to research your target market, write some truly compelling copy and bid carefully on those links to get traffic to your site. A lot of people make some easily avoidable errors which cause them to lose those visitors who click through, gaining traffic but not making those much needed conversions or opt-ins. To help you out in using pay per click advertising, here are five tips that really work to get you results.
Tip #1 - Have a Great Landing Page - A great landing page is key. Make sure that this page is relevant to the text in your pay per click ads if you want to retain the interest of your visitor. You may want to make a few different landing pages tied to different pay per click ads. Remember: in internet marketing, relevance is everything. You'll be much more likely to make a conversion if you can make your landing page tailored to the text of your ads.
Tip #2 - Cater to People Actively Look for What You Have to Offer - It is extremely important that you cater your ads to people you are actively looking for what you have to offer them. This means that you should avoid getting involved in contextual advertising programs. Using this type of advertising can lead to people clicking your ad out of curiosity, which can really start costing you. So, whether you use Yahoo or Google, you do have the option to opt out of going with non search traffic to your site, which you definitely should do.
Tip #3 - Offer Free Resources on Your Landing Page - Your landing page is not where you want to start selling your product. What you want to do is offer free resources on your landing page. Consider a free ebook, tutorial, or a mini course that you can give away for free that is directly related to the product you want to sell. You can teach your visitors about the subject surrounding your product, which is a great way to sell and a wonderful way to build a relationship with your visitors.
Tip #4 - Find a Way to Stay in Contact with Your Prospects - No matter what type of offer you give away for free on your landing page, you'll want to make sure you can deliver it by email. This allows you to get the email address of your visitors so you can stay in touch with them in the future.
These tips can get you started in using pay per click advertising to build success fro your web based business. You can make sales much more quickly than with other advertising methods and can save you a mint on advertising while building a customer base out of those who visit your website for information.

Marketing on the internet is not as difficult as you may think.

Pay-Per Click Ad Campaign: Earn More by Spending Less

 

What is "Pay-Per Click"? "Pay-Per Click", is an easy to understand advertising strategy. There are around 300 million searches at major search engines everyday. This causes 80% of internet traffic. Placing your websites on these search engines is very important in reaching as many potential customers as possible. But in order to be seen and clicked most frequently, your website should be viewed at the top most of the search list. Most people only reach up to the third page of a search engine so the lower your rank, the lesser the chance you will be clicked. In "Pay-Per Click" advertising, you pay to be always visible on the internet. You select keywords or key phrases about your website, and the highest bidder ranks the best. There is no upfront cost. You only pay after a visitor clicks your link. This is why it is called "Pay-Per Click".
Everyday millions of people around the world click on Pay-Per Click Advertising Campaign. With the booming internet industry and the ever growing online business, an ad of virtually anybody on the planet can be seen on the internet anywhere in the world.
The "Pay-Per Click" advertising campaign is the premier growth area in online marketing. Last year, an estimated $741.2 million was spent on "Pay-Per Click" advertising. The usual search engine optimization can take weeks or even months to produce results. "Pay-Per Click" advertising can attract customers at an instant. Why? Because, this cutting edge ad campaign can be placed on any website and can be viewed by potential online customers, anywhere, anytime and all the time. The only challenge is placing the ads on proper websites that will attract possible customers for a specific product or services.
"Pay-Per Click" advertising campaign attracts the right consumers at the shortest possible time. This is the most cost effective way of marketing products or services. You can also monitor the customers who visit your site, what they are looking for and what they are buying. With the right creativity on using the right search-phrases, we can direct the right people who are willing to do business with us.
"Pay-Per Click" advertising can easily be managed 24 hours per day and 7 days a week through the internet. This allows you improve the campaign strategy by effectively responding to the activities of both customers and competitors.
So what are you waiting for? "Pay-Per Click" now and let your business take the fast route to success.

If you want more small business advertising tips, visit http://www.onlinebusinessmarketingstrategies.com.

Top of the Search Engine Results

 

Pay per click is a paid form of advertising that lets you decide how much you are willing to pay each time a person clicks on your sponsored listing. The more money you are willing to spend, the higher your ad will appear in the engine. Pay per click is an extremely effective marketing tool. It aims to bring the most qualified, and the most targeted traffic to your website. Pay per click is an online advertising tool that is used on search engines, advertising networks, and content websites and blogs. This form of advertising allows advertisers to only pay when a user clicks on their ad to visit the advertiser’s website.
Customers for your product go to the search engine and enter a search phrase keyword they think will lead them to your product. But what if your keyword, the one you thought is the perfect keyword, is worlds apart from what most customers use for a keyword? Custom landing pages have been shown to be incredibly effective, and here are a few reasons why it s so important to implement them. First of all, industry research indicates your landing page has between zero to eight seconds to convince the visitor that your offer is for them. Customizing your advertising as per multiple parameters can bring in innumerable benefits to advertisers.
Pay per click marketing allows you to advertise your website on the front page of Google, Yahoo and MSN. You must have a website that is online now to be able to take advantage of this service. Pay per click marketing programs allows marketers to choose what to spend. Furthermore, traditional marketing is more expensive. Pay Per Click marketing also provides valuable measurable information on keyword performance, conversions, and customer behavior.
PPC advertising is based on keyword selection . The entire internet advertising market revolves around choosing the correct search terms and keywords. PPC (Pay-Per-Click) search advertising is one of the two forms of search engine marketing . The plus sides for PPC marketing are that its very quick to get up and running, and its also extremely measurable.
PPC advertising gets your site listed right in front of people who are actively searching for whatever you have to offer. That is what makes it so effective. PPC advertising can be very effective and should be considered in your marketing campaign.
PPC advertising gives you complete control over the profile of users arriving at your website, through your choice of keywords. This is extremely important in ensuring that your advertising campaign is reaching the appropriate targeted audience, and your advertising budget is being optimally utilized to reach out to your target audience. Ppc advertising requires good management and performance tracking.
Pay per click marketing is used these days on a large scale, as this is the best way to reach out to online visitors. A study found out that more than seventy five percent of online visitors could be reached through pay per click marketing.

Jonathan Marino an internet marketer and founder of www.cblinkus.com new internet marketing concepts newsletter to discover the REAL strategies and Insider Tips. Tips and Tricks About Starting your Online Business Go to http://www.marketing.cblinkus.com